Harley Davidson (3)

A controversial ad campaign!

In 2013, Premont Harley Davidson dealership in Quebec launched an ad campaign visible in outdoor advertising and in Canadians daily ...
Bikers are often true fanatics of their bikes, they live to travel miles with it, in the words of the famous saying "Live to Ride, Ride to Live". The American brand has a real big guns fan base around the world, which would change the type of bike for anything.
The slogan is clear and appropriate to the target ... If posters can be challenged, this is still a good idea!

One percent

The term "1%" (One percent) originated in incidents that occurred Hollister, California. In 1947, there was a motorcycle rally attended by about 4000 people.
The event inspired The Wild One (1953) of László Benedek.
The American Motorcyclist Association (AMA), questioned by the press American about these events, said that 99% of motorcyclists were law abiding citizens ...
In response to these remarks, motorcycle gangs linked to organized crime such as the Bandidos and the Hells Angels were thus summoned: "1% club"

Thiefs !

This taxi Froidfond literally hacked
the Harley-Davidson Motor Company, but I think it is rather an assumed tribute to the famous logo ...
« Bar & Shield ».